Department of
Business Administration

2019 Undergraduate Education Specialization Project: Performance and Results

Curriculum Information

Curriculum reform based on societal demand

  • his program was implemented to change the standard subjects for juniors and seniors to practical-based classes, and to change the contents of academic majors from theory-based to practical study/field-based content.
  • It strengthened the practical knowledge of students through invitational lectures led by industry and economic experts in the real world.

Research on curriculums reform based on societal demand

  • Thanks to the efforts of students participating in contests on subjects related to academic majors, the Department was able to confirm their achievements of major learning objectives, and the amount of extra knowledge they gained over the course of participating in such contests.
  • The 4th industrial revolution is driving the need for multi-talented people. As such, the Department must work in concert with students through extra-curricular activities (e.g. projects, external competitions) to complement practical and field-oriented curriculum in theory-oriented classes. Also, the Department must help students improve a wider range of learning capacities through these extra-curricular activities.

Diversification of lecture models

  • To reinforce business administration as a practical discipline, the Department operates a curriculum centered on various case studies to help students understand the nature of the economic environment, and to connect their education with real-life applications.
  • In particular, the Department invites not only expert professionals (in academia and various industries), but also alumni as instructors who can sympathize to a greater degree with current students.
  • The invited instructors share forecasts and response strategies for changes expected in the future business environment, encouraging students to develop their careers in creative and more self-driven ways.

Development of Capstone Design courses

  • This capstone design course development program produces talented individuals who can contribute to the local community by carrying out projects in connection with local companies and local communities. At the same time, it develops talented people with strong global competencies or those creating their own start-ups by improving their ability to execute business activities on the global stage.
  • The program involves developing various courses, including the Comprehensive Marketing and Problem-Solving Design course, Comprehensive Knowledge Management Design course, Comprehensive MIS Design course, Comprehensive Network Management Design course, Computational Tax Practical Capstone Design course, Financial Accounting Practical Capstone Design course, and the Chinese Business Capstone Design course as well as other business administration curriculum programs to be offered through the Department in the future.

Development and promotion of online-based class models

  • The Department modified the contents of its online courses for international students to help them build a sense of loyalty to the University, and to improve their theoretical and practical knowledge levels in business administration.

Introduction of a basic academic capacity (graduation) certification system for interdisciplinary department programs

  • The Department encouraged freshman and sophomore students to secure a certain grade point average by enhancing their understanding of subjects prescribed as part of their academic majors, which can help them prepare for a wider variety of employment opportunities during their junior and senior years with this new system.
  • Specifically, if younger students fail to achieve a certain grade point average in their major subjects, the Department offers supplemental classes to make sure they have the baseline knowledge required in their majors prior to advancing into their junior and senior years. (If a student fails to obtain the minimum number of credits for his/her academic major, the Department offered a special supplementary program prepared in advance to supplement their knowledge base in the lacking subjects)

Undergraduate student training A

Mentoring program to strengthen the capacity to create a start-up in overseas markets

  • The Department designated learning mentors (Korean students) for international students to boost the effectiveness of courses exclusively designed for international students, and to enhance their sense of belonging to the Department of Business Administration.
  • The Department reinforced the capacity of its domestic students to work on the global stage with mutually collaborative programs designed to build entrepreneurial capacity.

Operation of a special counseling program at the Department of Business Administration

  • The Department enhanced the rapport between its professors and students through consultations on various university-related affairs (e.g. university life, academic performance, career options, and future employment) to give students a more satisfactory university experience.

Lectures and mentoring programs for international students

  • The Department designated learning mentors (Korean students) for international students to boost the effectiveness of courses exclusively designed for international students, and to enhance their sense of belonging to Department of Business Administration.
  • The Department created an environment where domestic and international students can interact organically, and improve their understanding of cultures from around the world.

Undergraduate student training A

Employment (start-up) clubs

  • The Department set realizable and specific goals for clubs focusing on employment and start-ups to improve the Department’s enrollment rate and employment rate upon graduating from the University.
  • The Department managed to boost academic achievement levels with club activities linked to courses focusing on employment and start-up affairs.

Operation of programs to support professional qualifications

  • Due to the lack of practical capacities of its students, the Department sought to improve the competitiveness of its students in the real-world by helping them acquire various professional certifications.
  • The Department shared information regarding professional certifications that are necessary for better employment opportunities in the real world through invitational lectures featuring outside experts.

Academic major symposiums/forums - Intra-Department reading contest

  • The Department helped its students develop their ability to solve problems and make decisions in response to changes in the future. To do so, it encouraged students to engage in self-directed learning, and learn liberal arts subjects necessary in cultivating the ability to think in a more balanced manner that might prove useful in the future brought on by the 4th industrial revolution.
  • Furthermore, by strengthening social demand-based integrated prior learning ability, cultivating personality, comprehensive thinking, imagination, and logical thinking through reading and discussions, and by reinforcing conceptual principles to form a foundation for academic and mathematics, the Department helped students grow into highly intellectual and emotionally sophisticated citizens.

Special lectures for job seekers

  • The Department hosted ten lectures to help students looking for employment opportunities. It invited professionals working in the field or alumni who had succeeded in finding employment in order to give current students a chance to improve their chances of finding work upon graduation.
  • As mentors, alumni shared their know-how on various jobs, and tips on how to apply their knowledge and experiences in job-searching strategies.
  • Students learned how to become more competitive for the specific careers they want to follow, rather than simple tricks to make their resumes look more impressive. This gave them added confidence and motivation over the course of their job-hunting process.
  • Lecturers: The Department invited lecturers from the Korea Federation of Community Credit Cooperative (Ulsan/Gunpo), Lotte Shopping, Woowa Brothers, KESCO, KORAIL, KOTRA, Visang Education, and Brand X Corporation.

Regional cooperation (industry-academia cooperation)

On-site practical sessions - Establishment of industry-academia cooperation networks

  • To give its currently enrolled students a better chance at finding employment or creating their own start-up, the Department created an industry-academia cooperation network featuring representatives from 34 companies or institutions nationwide (letter of appointments were sent to each representative).
  • The network discussed means of cooperation that can help train interns and human resources tailored to demand prevailing in the market through various field training programs backed by industry-linked learning content. This way, the Department sought new means to resolve the mismatch in human resources between the University and corporations across various industries, which has been pointed out as one of the problems of the tertiary education system.
  • Corporations participating in the industry-academia cooperation network: Daegu HRD Center, Misung Accounting Corporation, Busan Techno Park, BNS Financial Group, Hankuk Steel Wire, Gyeongju Chamber of Commerce, Taekwang Group, POSCO, etc.

Field practice - Immersive field experience programs

  • The Department organized tours to various corporations to “develop human resources at the Department of Business Administration better equipped to respond flexibly to changes in the job market.”
  • The Department hosted a customized field experience program focusing on students looking for careers in blue-chip corporations in their particular academic majors upon graduation (by region, by industry).
  • The Department helped students improve their competitiveness in the job market by providing on-site experience opportunities through NCS-based and unique job-oriented corporate tours, and by improving on-the-job skills in connection with their academic majors.
  • Corporations participating in the Immersive Field Experience program: Ulsan Usis, Hyundai Motor Company, POSCO and History Museum, KORAD, Wolseong Nuclear Power Plant Radioactive Waste Disposal Facility, Busan Port Authority, etc.

Field practice programs

  • The Department provided its students with opportunities to discover high-quality companies in connection with preferred academic majors through a new information network on corporations featuring contributions from the industry, government, and academia.
  • The Department maintained its collaborative relationships with partner companies, encouraged students, and revised programs based on feedback from students through various on-site training programs.
  • The program provided students with opportunities to advance into desired career paths or explore new jobs by improving their satisfaction and achievement levels in their academic majors with added opportunities and activities designed to link academic knowledge and practical experiences.
  • Partner corporations and corporations participating in the Field Practice program: Prudential Life Insurance, Hanmaek Construction Equipment, Jeon Yong-beom Accounting Firm, Busan Techno Park, SOG Global, Shinhwa Construction, etc.

Globalization Programs

International Student Supporters Program (Department of Business Administration)

  • The International Student Supporters Program was launched to offer international students more satisfactory education services by providing a dedicated communication channel for international students enrolled at the Department.
  • To facilitate communication with Chinese and Vietnamese students in the Department, social media channels were created and various information, which could be of interest to international students, were uploaded to facilitate better communication.

Integrated management program for international students at the Department of Business Administration

  • The Department launched an integrated management program for international students aimed at promoting international student support programs within the Department (e.g. International Student Supporters Program), and establishing a sustainable international student support program that can potentially strengthen the education of international students moving forward.
  • Through the integrated management program for international students, the Department aims to enhance the sense of security, belonging, and satisfaction among international students enrolled at Department of Business Administration.

Overseas field study program

  • In November 2019, students enrolled at the Department took an overseas field trip to Shanghai. They visited the Volkswagen Smart Factory, Hema Xiansheng’s Distribution and Logistics Innovation Facility, and the Provisional Government of Korea in Shanghai. Students also sat for a special lecture delivered by an expert on the Chinese market, and took part in a “Buy & Sell” program.
  • Domestic and international students enrolled at the Department were able to improve their global competencies by enhancing their understanding of overseas markets.

Strengthening the foundation for specialization

Department of Business Administration Specialization Program - Selection of “true leader” scholarship students

  • The “true leader” scholarship is awarded to students who participate in the specialization program hosted by the Department. The purpose of this specialization program is to strengthen the capacities of students enrolled at the Department, and to promote their excellence and achievements across various industries.
  • “true leader” certificate and scholarships signed by the Dean of the College of Commerce and Economy.